tsw gold and Germany. Liao Mingxiang - DKY

2012Secretary, Executive Director and Chief Executive Officer Liu Luyuan, blue Harbor online technology President Liao Mingxiang, Suzhou snail electronic Ltd President and CEO felsenmeer, Shenzhen travel network technology Ltd CEO Wei Xinyu industry leaders gathered in a church. Summit dialog on the site Moderator: 6 leaders talk about the expectations and fears of 2012, you saidDirection of future overseas operations, and Germany. Liao Mingxiang: our entire company time very short, only 5 years, the first step of our product partners and local strength, 4 years our basic and probably nearly 100 countries and regions in the world, and partner relationships, journey to the West in a dozen countries and regions overseas online operations, this is our first step, and the localTop three very powerful partners. In the second step we established the selection blue and Hong Kong independent overseas distribution centers age of conan gold, can better into the international markets their products in China. Liu Luyuan: we did some work last year, in addition to English, French, Spain-speaking countries expanded, we opened up the Arabic market, the second half of 2011 Turkey language market, IPolicy is in the market on the one hand continue to lay on fine management, released on the ongoing market, our experience and feelings is the online gaming products is a cultural product, at the time of entering new markets, in addition to the language and customs of the most important, very important is the cultural adaptation of, but also the cultural uniqueness of the product itself must have a very strong, how to get itThe fusion of the cultures of their unique culture and the local market, this is a very delicate and very important things. I think this can be and we are now into overseas market share in China. Chen Dewen: I would like to throw some cold water, Korea while overseas revenues accounted for half of overall revenue in overall games industry, China is the largest market in the world lotro gold, Korea, overseasMost from the Chinese market, for excursion we will actually do in the domestic market, overseas is the future development direction, enjoy the dish so much, overseas will only do a few key areas we focus on market, our commitment is to the domestic market. Overseas is the future direction of development. Zhu Qi: perfect out of the overseas in recent years can be summed up in a few words, that is,While walking, learn the job. Perfect these years abroad as a whole layout here, although we see that we have done a lot of work, but we feel slow, from initial authorization to overseas and partners to create a joint venture to run the company, do operations together to invest overseas development teams to develop products suitable for local and even suitable for the international market,Step by step, I sigh a lot. Not only for domestic online games business, for the whole of China enterprise there may have a general phenomenon, when enterprises in China after overseas, not only is the international experience, international policies are relatively short, that we have more hope in the overseas market for a walk, take a look at studying abroad, especially in largeInternational companies as well as the advanced experience, come back to myself, I think some management experience in the Chinese market is more suitable for localization of China operations, real needs in international marketing management experience and market experience to learn from international network of companies. Overseas markets also felt risks big, perfect through the years stumbling eats a lot of losses, for more domestic enterprises, Watching such a domestic online games market in mainland China is upgrading its product strength, then overseas market is the second step. Rock sea: overseas some ideas or some advice, as I have just said in an interview. Today go you the degree of internationalization of the product, regardless of culture, Chinese culture to take the local localization strategy, Including doing a lot of things. Korea Angel games, is already sold to Korea, but they almost two years to adjust, on until the end of last year, after the single's sales reached 1 million Yuan on, continuing to the present. Localization that do a fine job on the ground may have great prospects. At the same time paying attention to itself a brand reputation, because many of our industryDan Crow on a peak wind, you do, either ready to go today or the process is going in the attention to the quality of their products and brand protection. Is the partner selection is very important, our policy is now, like Russia we are and the two cooperation, including research and development tsw gold, and so on many product lines, there is a local company, kind of like our companyCompanies that teachers more rest assured that, in the United States is our self-inquiry, in some of the other places we choose the top three partners, not every family should do, I just want to actually put your products, including his own core competitiveness of enterprises, it is more important than to get a little more into it. Including our agents in China Korea games many of whichSample, in this case, this is important. Third going to pay attention to go out follow up services, is ready to service team, dedicated product version support for overseas teams, do not patronize sells many, snails eat a lot of losses, 04 go, many died in the process of going out, have a great relationship and after-sales services, collect the money behind the service behind the, Many of our small and medium enterprises should pay attention to this issue. Other overseas is definitely a very good market, we hope now that the games are and the cultural industries of the world, we would like to take this opportunity, in this industry when other markets, at the same time wants to express himself on the industry, would like to bring something really wants to know, this industry willBuilt green. Wei Xinyu: China more than 40 billion the dish we were very small, for the next 1 to 2 years we will focus on the domestic market, going in the future when, in front of the older generation already has a lot of experience, we learn from them.