129667840459209142_133Send mail saying, due to the need to invest 60 million advertising costs, require each merchant has allocated $ 500 as a promotion support, has raised the industry worries about when when promotions led to a price war funding trouble.
Yesterday, dangdang statement described the advertisement promoting cost-sharing is not mandatory, operators will be selected. Merchant is forced to pay 500 promotion "dangdang mistake there is no, Entered merchants directly advised that, because you will spend 60 million advertiser to dangdang, drive traffic, and force all businesses to take $ 500, and not even discuss it, send a notification directly deducted from the clearing fees next month. This check does not sign a contract, what else? Not to mention that 60 million worth, 100,000 50 million in the Kitty advertising they will save each quarterOne can also profit.
"A few days ago, Pangoo TV Vice President Zhang Ning in the microblogging blamed when when advertising costs passed on to tenants, raised concern in the industry. It is understood that such notification refers to a promotional letter October 28 dangdang to platform operators. In this sales letter, when when the celebration of the November 12 anniversary of the positive value, will host the Super promotion activities such as seconds to killAlso will invest $ 60 million for the media. "In line with the principle of joint marketing
diablo 3 gold, win-win cooperation, each merchant when shops during the celebration of being in receipt of $ 500, as a promotional support for this activity, ultimately deducted by dangdang finance in November, clearing accounts and issuing service fee invoice. "When when declaring a merchant discount accusations of not paying for commercial tenantsAnd discontent, dangdang official release statement stressed that $ 500 "was not forced to pay", but provides two ways for merchants to choose.
A platform businesses join November celebration of total station promotion, discounts on the products on their own or who enjoy sales, another is the merchant by paying $ 500 stores in celebration, when when in traffic
diablo 3 power leveling, on the channel will be promoted. Industry pricingGrid wars both on fact, dangdang in December last year listed and coming back to America, competitor Jingdong Mall, Amazon China, Taobao Mall for when when he took to a price war. Sun Jie by industry analysts point out that, dangdang, Jingdong Mall and other e-commerce companies with listing and financing and wind investment Kingdom competing on price, was purely a "loss leader", and finally come to neither, Call for e-commerce industry moves back to reason.
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